ABOUT

More than just a jewelry company, we champion individuality, self-love, self-expression, and ultimately, the courage to disrupt.

We were born to undermine tradition and consider ourselves a harbinger in the diamond industry; not only with our approach to engineered diamonds, but also with our mission to modernize outdated narratives pervasive in the industry at large.

Fiametta is where old-world sophistication and new-world perspective unite—where artisans create timeless pieces using a craft that has been honed for generations, with the finest, lab-cultivated stones; where we provide the thing of beauty, but you define how you wear it.


Every material we use, from solid gold to diamonds, is meticulously selected, sourced, or engineered for authenticity, durability, and quality.

As a company, we’re committed to using the finest materials that prioritize ethics and the environment without sacrificing on quality. By using sustainable, solid 14k recycled gold, no new mining occurs to create our pieces.

In addition to our manufacturing partners in New York, we’re proud to manufacture our pieces with a women-owned and operated atelier, forging new traditions in an otherwise male-dominated industry.

Lab-grown is our natural instinct. We engineer our diamonds for unparalleled purity–both of quality and ethics.

Lab-diamonds are chemically identical to mined diamonds, cultivated by mimicking the earth’s natural process in a controlled environment, while eliminating the negative impacts of mining.

Traditionally, mined diamonds come from unethical supply chains in conflict-heavy regions, with poor working conditions, vast human rights violations, and little regard for the environmental consequences of mining.

Our ISO-certified diamonds are grown by diamantaires who prioritize ethics and the environment. Solar and wind renewable energy powers our diamond production, and every single diamond in our collections represents a pledge to plant one tree. Fiametta diamonds are also exceptionally brilliant. Cutting and polishing diamonds is an art that is passed down over generations, and our third-generation diamantaires are exemplars of this fine craftsmanship.

For more details regarding our diamonds, please refer to our frequently asked questions.

I'm Merill, the founder of Fiametta.

I founded Fiametta to offer everyday elegance–elevated in look, ethical in make–with a story to tell. Specifically, with your story to tell.

To me, Fiametta isn't just about crafting stunning jewelry; it’s about re-writing the rules of fine jewelry altogether. My experience as a queer woman has shaped my perspective that, once we begin to think critically about tradition, we unlock limitless possibilities for self-expression: we can choose which elements of tradition we want to draw from to authentically express ourselves and which elements we want to replace with something new.

This is the ethos of Fiametta, meaning little fiery one: a brand born where the sparks fly at the boundary between tradition and non-tradition. Fiametta is my self-expression and I hope it serves you, piece by piece, as you craft yours.

With love, Merill